At Ella Publishing Co., we create scrapbooking idea books that are delivered digitally—for memory keepers of all kinds, whether they scrapbook with paper or pixels.

Our goal is to celebrate all that is good and fun about scrapbooking—creativity, connection, and honoring individuality. We want to empower crafters, to educate them, to inspire them, and every once in a while to give them a chuckle or two.

_{Wendy Smedley and Angie Lucas}

Both longtime paper scrapbookers, we (Angie Lucas and Wendy Smedley) spent five years working together at the now-closed Simple Scrapbooks magazine (may she rest in peace). We've taken our passion for memory keeping and our years of experience in traditional publishing and applied them both to a new digital age with electronically delivered eBooks, eZine articles, online events, blog posts, and so much more. And it's all right here.

Still wondering about that elephant? Once we came up with our name (E-L-L-A represents Angie Lucas and her original co-founder's initials in reverse, plus it's just an adorable little moniker), the elephant seemed like the perfect mascot for a company built around the preservation of memories.

Because elephants truly never forget, and neither do scrapbookers.



So if photos and paper and memories matter to you, then you're in the right place. We're happy to have you as part of our parade. (As far as names for groups of elephants go, we vastly prefer "parade" to "herd." Don't you?)
To meet the rest of the crew who makes Ella Publishing Co. possible, visit The Ella Team page.