Ella's picture

A Sneak Peek

After a weekend-long turkey coma, we're back and we're ready to have some fun! (Betcha didn't know elephants eat turkey. Well, this elephant is exceptional in more ways than one.)

First of all, make sure to pop in to this blog on Wednesday for a fun giveaway from our friends at Hambly. It's December—who couldn't use some free stuff?

Secondly, we're as busy as Santa's elves trying to finish our December issue of Scrapbook Ellaments, which is always free, and which goes live this Thursday. This issue marks the unveiling of our very first reader-submitted cover layout! The designer's initials are J.B., and we're blown away by her talent! Here's a scrambled sneak peek of the winning design:




This issue will also include:

• three adorably easy handmade gifts rounded up by Tami Morrison • awesome tips for two-page layout design from the talented Autumn Baldwin • Paula Gilarde's simple tips for including digi elements on paper pages • inspiring crafty Christmas cards sent in by Ella readers • a special, limited-time discount exclusively for readers of Scrapbook Ellaments

And thirdly, before we head off to our secret workshop, we just have to say THANK YOU for the amazing response to our Black Friday sale last weekend! We offered 20% off anything and everything in the store for three days only (Wed through Fri), and we announced the sale exclusively to our email list. Are you getting our emails? If not, click here and add your name to our list, so you won't miss our next special event.

Before we go, may we ask you just one little question? If you bought a little something during our exclusive sale, what was it and why? (e.g., you've been meaning to give "eBook title here" a try for some time now, and this was just the incentive you needed). Pray tell.

Here's to another fun-filled week ahead!
Lain Ehmann's picture

Rumor Has It...

 Image from HowStuffWorks.com

Howdy, folks! Rumor has it that Ella just might be having its first (and ONLY) sale of 2009!

Check your email for the latest!

What, you say you're not on our email list?? Well, then mosy over here and sign up. Pronto, pardner.

P.S. EDITED 11/27: The winner of our trivia contest with 8 correct answers was KristiG! Email us at comments@ellapublishing.com to claim your prize. We'll post answers later this week!

Lain Ehmann's picture

Time for Some Ella Trivia!



I'm feeling a bit mischievous today... so let's do a little quiz. Submit your best answers to the following 10 questions in the comments below. All correct responses will be entered to win a little something from your favorite Ella co-founders!

  1. How did we come up with the name, "Ella?"
  2. In which Ella eBook will you find a list of Stacy Julian's favorite songs?
  3. What was the subject of our first Scrapbook Ellaments cover layout?
  4. Which Ella co-founder used to be a hand model?
  5. Where can you get a free blog button/badge featuring Ella?
  6. Which Ella Friend lives the farthest north?
  7. Which Ella Friend had layouts featured in November AND December issues of Creating Keepsakes?
  8. And speaking of CK, which Ella co-author was recently named to the CK Dream Team?
  9. Which Ella Friend has the youngest child? (I don't even know the answer to this!)
  10. Which Ella Friend doesn't (gasp!) have a blog?
Now it's your turn! Contest closes at 12 midnight, Pacific Time.

Angie Lucas's picture

Cards Created, Sanity Kept

A couple of weeks ago, Lain posted an illuminating tutorial on this blog called "How to create 4 cards in 20 minutes and keep your sanity." Alert reader Hillary Chybinski tried the system and sent her adorable results in to our Submissions email. And as far as we can tell, insanity was successfully avoided. Wanna peek?



"Okay, these took me a little longer than 20 minutes," Hillary said, "but what a GREAT inspirational idea to use up some stash." (Speaking of using up your stash, check out Hillary's blog today for a fun Christmas album inspired by Stacy Julian.)

Have you been inspired by something you've read about in an Ella eBook, in our Scrapbook Ellaments eZine, or on this blog? Please, share your results with us by emailing pictures of your project to submissions@ellapublishing.com, with "Ella Inspirations" in the subject line. We'd love to feature your work on our blog or perhaps in our eZine. But, above all, it just really makes us happy to hear from you.

And don't forget that we have two open calls right now for our Scrapbook Ellaments January issue. Read all about them here, and then submit your layouts for a chance to be published—and receive a free eBook if you're chosen.

Have a great (and grateful) week!







Lain Ehmann's picture

Giveaway Winners!

Okay, firstly, sorry about the delay on announcing the winner of the album from Board Book Albums! Without further delay, please put your hands together for....

AmberT: "That is such a great little album! I especially love the tone on tone approach by Monica and I would probably do something similar as a coffee book table of family photos. Great work!"



Now, how about a nice round of applause for the winners of the Girl's Loft goodie packs?

Vickstersg: "I make Christmas cards every few years. In between I like to sew up a storm for Christmas. Or do Swedish Weave. Crafting gifts for Christmas sure helps me feel the true spirit of the season."

Nanabeth: "I buy lots (and I mean lots) of miniature trees after Christmas at 90% off and the next year we decorate them to take to local nursing homes. Record was 98 trees and other crafty goodies-enough for each resident!"

Who knew we had such crafty (and generous!) peeps?? Well, we knew. We know we have the most creative—and nicest!—readers out there!


Y'all know the drill: Email us at comments@ellapublishing.com with your mailing addresses, and we'll get your goodies on their way!
Ella's picture

Get Published

We are now accepting submissions for our January Scrapbook Ellaments issue! When we're looking for layouts for our eZine, we'll always notify you here on the blog but also on our submissions page. Start thinking...the deadline for both of these calls is December 1!



Submit to: Sketches Article

Deadline: Tuesday, December 1, midnight EST
To help celebrate our upcoming sketches eBook in January, we'd love to feature your sketch-inspired layouts in Scrapbook Ellaments that month! Our article will focus on fun strategies for adapting a single-page sketch to a layout spread. So pick ONE of the two sketches you see above, and adapt it to a two-page layout design. Whether you flip the sketch and make your second page a mirror image of the first, rotate one page or the other, spread the existing design across two pages, or just copy the design from page one onto page two...we want to see your best ideas! (Digital pages and 8½ x 11 adaptations are welcome.)

Email your submissions to submissions@ellapublishing.com with "Sketches Article" in the subject line! Preference will be given to nicely photographed or scanned cards, so click here and scroll down to "Increase Your Chances" for guidelines. In the body of your email, please explain how you were inspired, and include a complete materials list, formatted like this: patterned paper (American Crafts) + letter stickers (BoBunny) + buttons (BasicGrey) + Tahoma font + 5 x 7 digital card by Shiloh Jolie-Pitt. Chosen designers will win a free Ella eBook of their choice.



Submit to: Ella Inspirations January

Deadline: December 1, midnight EST
Yes, we want to see your Ella Inspirations any time of year, but we especially want to see them right now! We'll be devoting our January Editors' Corner article to showcasing your projects—any layout, card, or other piece that was inspired by something you read or saw in Scrapbook Ellaments or in one of our eBooks.

Email your submissions to submissions@ellapublishing.com with "Ella Inspirations January" in the subject line! Preference will be given to nicely photographed or scanned cards, so click here and scroll down to "Increase Your Chances" for guidelines. In the body of your email, please explain how you were inspired, and include a complete materials list, formatted like this: patterned paper (American Crafts) + letter stickers (BoBunny) + buttons (BasicGrey) + Tahoma font + 5 x 7 digital card by Shiloh Jolie-Pitt. Chosen designers will win a free Ella eBook of their choice.

Ella's picture

Introducing... Our Latest Authors!



We are pleased to announce the release of our latest eBook, Vintage Hip Christmas Crafts, by Margie Romney-Aslett and her daughters Brooke and Megan! This terrific trio has put together a dozen ideas for your Christmas crafting pleasure (9 step-by-step tutorials, plus a handful of bonus card ideas). Whatever level of crafter you are, and however much time you have (or don't have!), you'll find something to fit your schedule.



Margie, Megan, and Brooke have also generously donated two goodie packs from their brand-new kit club, The Girl's Loft, for our readers! Entering to win is easy! Just tell us your favorite holiday crafty tradition in the comments, and we'll pick two winners. Hurry! Contest closes Friday morning at 9 Eastern!

Angie Lucas's picture

Ella Inspiration

If you ever find yourself inspired by something you've seen in our Scrapbook Ellaments eZine or in one of our eBooks, we'd love to see it! Just email a picture of your creation to submissions@ellapublishing.com with "Ella Inspirations" in the subject line. Why? Because e-mails like these make us VERY happy, and we just might decide to feature your work on The Daily Trumpet!

Here are two recent Ella Inspirations we received that we've been dying to share with you.


Wendy Copley created this layout after being inspired by the "Remember Where You Came From" prompt in the 20 Simple Secrets of Happy Scrapbookers eBook (by Stacy Julian and Lain Ehmann). Wendy posted her adorable layout on her blog and emailed us the link. Visit Wendy's blog to read her hidden journaling and a few of her thoughts about this page.

What we love about this layout: the oversize state cut out behind her photos, the tomato-shaped pull tab, the bandana-patterned chipboard letters, and the thematic die-cuts that add the perfect touch to the page.




Emilie Ahern sent us this layout after reading the Quick & Creative Quizzes eBook by Wendy Smedley and Angie Lucas. She used "the last quiz" featured in the book on her page, along with four simple photos. Emilie is such a rockstar! She's a killer photographer, knitter, seamstress, cook, the works. Her awesome Freeze Happy cooking blog was just featured in The Village Voice! Read all about this breaking news on her crafty blog.

What we love about this page: it's bright, it's happy, it's the easiest journaling strategy under the sun, and it's meaningful. Taking a snapshot of your life "right now" is so invaluable. Imagine how much fun it will be to look back on this five years from now and compare the most recent list of "lasts."

Are you inspired? We'd love to see YOUR "Ella inspirations" too!
Lain Ehmann's picture

Charity Extravaganza!



We are thrilled to be a co-sponsor of the Charity Extravaganza in support of charity:water. Pop on over and see what's going on, Tons of fun and excitement this weekend as we raise money for clean drinking water. Do something nice for someone else, and check it out! Prizes, fun, AND good karma -- what more could you ask for?

Ella's picture

Product Showcase: Board Book Albums!

If you're like us, you love a good mini-album. They're easy to create, fun to look at, and a great way to use up all your odds and ends -- as well as the perfect place to experiment with new techniques and products. Board books are a great starting place for mini-albums, as they're already sturdy, bound, and ready for action.

Today's Product Showcase is sponsored by the maker of some of the highest-quality board books we've found: Board Book Albums!

The blank books come in a variety of base colors (which means you can get right to decorating and embellishing if you don't want to paint or cover the background). And each page is pre-cut with a slot for photos - complete with built-in page protectors! That means these books are ideal for little hands with sticky fingers. :)

Our Ella Friends went to board book town and came back with some gorgeous projects. First up, from Noel Culbertson. She covered the plain pages with patterned paper and added lots of bling and flowers for a sophisticated look:




Supplies: patterned paper and cardstock stickers (Glitz Designs) + letter stickers (American Crafts) + flowers (Prima and Tattered Angels) + rhinestone Brad (Stampin Up) + rhinestone flourish (Prima)  + boardbook project by Noel Culbertson

Next, Monica McNeill created a completely different look with the same book. Her use of a subtle color scheme is perfect for that cute little baby! She says, "The white Take Your Pix Board Book Album was perfect for a set of pictures I took of my now 5 year old son when he was only 8 months. I had struggled using them before because there were too many full size pictures for even a two page layout. The 4x6 slots allowed me to easily drop in my pictures and coordinating cardstock.  I wanted to keep the book primarily white to set a clean canvas for my black & white pictures.  I loved that I didn't have to add much to this album, and it showcases these special pictures perfectly."



Here's a close-up of the letter stickers she applied to the plain white cover for a tone-on-tone effect:




Supplies: patterned Paper (American Crafts) + Letter Stickers (American Crafts) + Apron Lace Punch (Fiskars) + Board Book Project by Monica McNeill

Jodie McNally, our digital designer, was willing to take the paper challenge! "It was super easy once I got moving on it. I just created a digital template of the cover and the pages, made my digi layout, printed it, and cut out the middle rectangle so the plastic sleeve showed through. Then I attached the page and trimmed around the rounded edges and tab." Way to adjust to the format, girlfriend!

 



Here's a close-up of the digital journaling:



Supplies: digital papers and elements (falling for {retro} digital kit by paislee press at oscraps.com) + date stamp (date me no. 2 by paislee press at oscraps.com) + overjoyed word art (presslines no. 7 by paislee press at oscraps.com) + fiskars tape runner + font (courier new) + pink striped ribbon sticker (baby girl kit by heidi grace designs) + board book + by Jodie McNally

Next, Katie Scott created this little eclectic masterpiece about her two children. By leaving the background white and adding a fun assortment of embellishments, she's created a totally different vibe. How fun is this?





Finally, from the Great White North, our own Barb Wong submitted the following loveliness (she says she has "trouble" with board books, but we think she's just being modest). Again, the same basic book with a bright palette makes a completely different feel. Barb says, "I LOVE the idea that I can change the size of photo I use by covering the whole page with patterned paper and cutting a different sized window for the photo. LOVE that!"





Now, it's your turn! Tell us in the comments what you would do with one of these awesome board books, and we'll choose one winner to receive a Take Your Pix album like these! Contest closes Friday at Midnight Pacific time.




Angie Lucas's picture

Smile!

Today we're introducing the long-awaited How to Make a Smiles Mini-Book by Stacy Julian! (If that doesn't put a big grin on your face, we don't know what will.)

This instructional mini eBook (for just $3.99) will teach you how to create your own "smiles" mini-album start to finish. You can follow the literal step-by-step instructions, or you can try Stacy's helpful tutorial that teaches you how to open yourself up to "creative accidents" of your own. It's like the difference between giving a woman a fish and teaching a woman to fish. And even if you don't like fish (with their beady little eyes) or fishing (so slimy!), I promise you'll love this project. Read all about it here!

The How to Make a Smiles Mini-Book was brought to you by the following beautiful smiles:


Stacy Julian's, who created the project in the first place (originally for her 20 Simple Secrets of Happy Scrapbookers eBook, but we thought it needed an eBook of its own) and supplied the raw instructions for Ella to transform magically into an eBook.


Cathy Zielske's, who graciously donated her talents and her design time to this charitable eBook! Half the proceeds will be donated to Operation Smile, a charitable organization that treats facial birth defects in underprivileged children worldwide.


Ella's. And while we admit her demure smile is hard to see, it's definitely there behind those tusks. She's thrilled to be introducing her first charity item for sale today, and she can't contain her glee!


135,000 children's smiles worldwide who have been helped by Operation Smile. As you contemplate the beautiful, smiling faces in your family today, we encourage you to make a donation of your own, or buy the Smiles eBook, and we'll donate for you!

Smile!

p.s. Don't forget to enter your Christmas cards and your holiday-related layouts for your chance to be featured in our December Scrapbook Ellaments eZine, or perhaps even be our cover girl! Read our guidelines here, then submit your work to submissions@ellapublishing.com (with either "Holiday Cards" or "December Cover" in the subject line) by Wednesday, November 11, at midnight Pacific time.
Lain Ehmann's picture

How to Create 4 Cards in 20 Minutes (and Keep Your Sanity)

Because it's just "that time of year," I thought I'd share a few tips on quick card-making. (Note: this is more for one-off cards than for mass-produced holiday cards. If you want some helpful hints on creating your holiday cards, please read Celeste Smith's awesome article, Quick Christmas Cards.)

Stick with me here... follow along, step by step, and you too can amaze your friends and wow your enemies with four hand-crafted cards in twenty minutes!

Step One: 3 Minutes: Gather Your Supplies


(2) sheets 12x12 cardstock
(1) sheet coordinating patterned paper (scraps are fine... you'll see two sheets in the photo because I wasn't sure which I was going to use yet)
Assorted embellishments
Basics: trimmer, adhesive, glue dots, etc.

Step Two: 1 Minute: Trim

Cut each sheet of 12x12 cardstock to 8.5 x 11, and then in half to 5.5 x 4.25 (this is standard card size). SAVE THE SCRAPS.

Step Three: 2 Minutes: Choose a Format
I like to peruse online galleries and sites like Card Positioning Systems to find a good template. This is also a great time to leaf through any magazines or idea books you've created or purchased. Warning: DO NOT GET SIDETRACKED! Find the first "do-able" design and go with it. The point here is speed, not perfection. :) Also, remember that these cards are not all going to the same person, so you can repeat the card design.

Here is the one I chose (from CPS):


This was designed by Tami Mayberry.

Step Four: 1 Minute: Fold Cards.

I like to vary the edging a little, trimming some with my pinking shears, rounding the corners on others. But you could easily leave them all the same (and save yourself, oh, 30 seconds!)

Step Five: 3 Minutes: Trim Elements.
This is where it's really easy to get lost in the possibilities. DON'T SUCCUMB TO TEMPTATION! Stay the course. For instance, I decided to do three horizontal orientation cards and one vertical, so I trimmed three scraps of patterned paper (or cardstock) to 5.5", and one to 4.25" (actually a tad less because I trimmed the edge).

Then I cut four coordinating squares, at 1.5 x 1.5". Don't worry -- you'll have time to embellish in a later step.

Step Six: 2 Minute: Adhere Basic Elements.

Go to it. Don't measure unless you'll freak if I tell you that you can't. See how I varied the placement of the elements a tad? You can mix it up or stay true to the original design.

Step Seven: 10 Minutes: Embellish!

Now you've got a full ten minutes to play! Pull out that stash of odds and ends you have lying around your scrap space, get your inks and stamps, whatever. But remember: You have an average of 2.5 minutes per card, that's it! (Note: My cards are purposely blank for the Scrappers Give Thanks challenge. This is where you'd add sentiments with stamps, stickers, or rub-ons.) I could go absolutely nuts at this stage, but I specifically kept it simple. I would say I spent maybe five minutes digging through my stash and adding a few rub-ons and some really cute Details dimensional stickers from American Crafts.

Step Eight: With Any Leftover Time: Admire Your Handiwork!
Aren't you proud of yourself? I'm proud of you!

Do you have any card-making tips? Do tell!


Angie Lucas's picture

Talent Search! Be December's Cover Girl

Would you like to have your layout featured on the cover of Scrapbook Ellaments this December? Here's your chance!





Read our submissions page for our guidelines, and then send in your stuff. We can't wait to see your work!

We're also looking for your most creative and unique holiday cards. Details on our submissions page as well.

It's beginning to sound a lot like Christmas, isn't it?

Deadline for both calls is Wednesday, November 11, at midnight PST. Good luck!
Lain Ehmann's picture

Pull Back the Curtain!

We thought you might be interested in hearing how some of the magic here at Ella takes place. After all, Angie is in Utah (where our graphic designer, programmer, photographer, and copy editor also all live), Lain's in Boston, and Cathy Z. (our book designer) is in Minnesota. Our authors are all over North America (we're open to non-continental authors, too!). And our customers are world-wide!

It's not easy! We spend a lot of time on the computer, on our iPhones, and on Skype for L-O-N-G conference calls! It looks something like this:



(Except we're not back to back, two feet apart!)

Anyway, we're glad for the wonders of modern technology that allow us to communicate and bring our products to you!
Ella's picture

Scrappers Give Thanks

Our mascot might be an elephant, but at Ella Publishing Co., we are definitely non-partisan! No matter where you fall on the political spectrum, we encourage you to take a moment to thank the men and women who are serving in the United States military.

As scrabookers, we know the value of family, and the value of the written word. That's why we're proud co-sponsors of Scrappers Give Thanks, a challenge this holiday season in partnership with Operation Write Home.



How it works

Help a soldier keep in touch with family and friends by making one, two or twelve blank-inside greeting cards using digital or paper scrapbook supplies. Follow the instructions and you’ll be entered to win fabulous prizes on Thanksgiving, November 26, 2009.

Get more information here.

Ella's picture

What's Happening Hot Stuff?

Here's what's happening at Ella this week:
Card-making fun on our Daily Trumpet blog with the incomparable Anna Aspnes.

A fabulous card-related poll (above right). So please click to vote!

The long-awaited November Scrapbook Ellaments issue goes live! And it includes:
  • a fabulous Christmas-card article by Celeste Smith.
  • heritage hints and helps from Angie Lucas.
  • the hap-hap-happiest layouts you've ever seen from readers like YOU!
  • time-saving tips for holiday scrapbooking from Monica McNeill.
  • an entertaining profile of "cover girl" Barb Wong.
  • So, if you're not on our e-mail list, sign up now so you'll be the first to know when this eZine issue goes live!

    Behind the scenes, Angie and Lain are working on design review of our November eBook, Vintage-Hip Christmas Crafts by Margie Romney-Aslett and her daughters Megan and Brooke. These women are the creative force behind The Girl's Loft kit club.

    AND, we're getting our December eBook ready to send to Cathy Zielske for design. The December eBook was collectively written by 24 authors, all from the Write. Click. Scrapbook. "Inspiration Collective"!

    Exciting stuff is in the works!