
We've sorted through all of our Ella Friend applications, and we've made our selections! It wasn't easy. FAR from easy, in fact.
The talent pool out there is simply overwhelming. We had it narrowed down to 30 for the longest time, but we knew we had to chip away to a more manageable team size. We couldn't choose based on design talent alone, so we heavily figured in the applicants' activity online (whether they blog, use Twitter and Facebook, and how many online forums or message boards they're involved in). We also looked for geographic variety, scrapbooking style variety, and variety of family makeup (not everyone with the same number of kids all the same ages).
In the end, we had to rely somewhat on the general vibe we got from each applicant. You just have the feeling, "Hey, this one could work out. And so could this one. And this one..."
Stay tuned to find out who these 12 talented women are...here on The Daily Trumpet.
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